Africa RISE work was showcased during the Uganda-EU Business Forum

5-7 March 2024, Speke Resort Munyonyo- The Uganda-EU Business Forum (UEUBF) is one of the largest business meetings in Uganda designed to mobilise investments into Uganda and strengthen Ugandan exports, contributing to the partnership between Uganda and the EU. 

The third edition of the Uganda-EU Business Forum (UEUBF), a significant event in the business calendar, was held from the 5th to the 7th March of 2024 at Speke Resort Munyonyo. The forum was held under the theme “Boosting Trade and Investments” and under the sub-theme “What can Uganda gain from Global Gateway?”  


Organised under the auspices of the Global Gateway, a strategic initiative, this high-level summit provided a structured and strategic platform for collaboration between European and Ugandan private sector and public actors.  


The Global Gateway is the EU’s investment strategy aimed at leveraging investments for large-scale initiatives in sectors that are key to sustainable and inclusive growth in partner countries and secure supply chains.  


The forum was inaugurated by President Yoweri Kaguta Museveni, who graced the event as the Chief Guest. He was joined by the EU Deputy Director General for International Partnerships, Ms Myriam Ferran, EU Ambassador Sadek, and other high-level private and public officials, as well as business executives. 


The UEUBF 2024 strived to boost trade and investments in vital economic sectors that offer significant opportunities for European investors to develop partnerships with entrepreneurs in Uganda. The four selected sectors were:  


  • agribusiness  
  • minerals: sustainable mining and value addition  
  • enabling infrastructure (energy and digital)  
  • sustainable tourism.  

Africa RISE work was showcased during the event under the Sustainable Tourism sector: Luis Lechguero from the EUD moderated a dynamic tourism stakeholder panel discussion on sustainable tourism, during which the report developed under Africa RISE, “Towards a sustainable tourism economy in Uganda,” was launched by the Minister of Tourism, Hon Butime, and Ambassador of Belgium to Uganda, Hugues Chantry.  


The forum provided the opportunity for 100 Structured Business-to-Business (B2B) meetings between European investors and Ugandan entrepreneurs over three days at the Speke Commonwealth Resort Munyonyo in Uganda’s capital, Kampala. 

The third edition of the forum lived up to its expectations as the largest and most influential joint Uganda-EU event on doing business and investing in the country, registering 3600 registrations, including 900 physical participants, 90 exhibitors, and a large audience following online.  

  President Museveni, who attended the forum as chief guest, also met a select group of European investors and discussed the challenges and opportunities of investing in Uganda. 

Over the past three days, we have witnessed captivating dialogues on the vast opportunities and pressing challenges within trade and investment between Uganda and the 27 EU member states. Our commitment to facilitating economic growth was underscored by the launch of several tangible initiatives aimed at providing direct funding to micro, small, and medium-scale enterprises in priority sectors of Uganda,” said EU Ambassador to Uganda Jan Sadek. 

Lively Deal Room where business ideas were pitched, and the informative discussions and networking on the margins of the event led to over 40 entrepreneurs pitching for investments worth shs60 billion (approximately €14 million). 

The Uganda-EU Business Forum is organised by the EU Delegation to Uganda together with its Member States, in partnership with the Government of Uganda, the Private Sector Foundation Uganda (PSFU) and the Uganda Investment Authority (UIA), under the Sustainable Business for Uganda (SB4U) Team Europe Initiative.